The branded pen has a problem: it gets taken, carried off and forgotten within weeks. A printed textile gets worn instead — and seen by others while it is. That is the whole difference between a giveaway and a promotional item that works.
Think cost per impression, not unit price
Do not count in unit prices but in visual contacts across the item’s life. A cotton bag costs several times what a pen does — but it goes shopping every week for two years and is seen by hundreds of people. On that arithmetic it beats almost any cheap giveaway.
The same holds for caps, gym bags and towels: things with a practical use get used. Things without one get stored, then thrown out.
Choosing by occasion
Trade fair and event: something light people carry all day — a cotton bag or T-shirt. Volume matters, so affordable qualities and single-colour printing.
Client gift: quality before quantity. A good polo shirt or a fleece with discreet embroidery gets worn; a cheap shirt ends up in the recycling and works against your image.
Employees: something the person would also wear off duty. Hoodies and softshell jackets work far better here than classic promotional products.
Clubs and sponsorship: scarves, caps and bags — they carry your logo to where your audience already is.
Two mistakes people keep making
First: the logo too large. A huge company wordmark turns a gift into a walking billboard — which is exactly why it does not get worn. Placed discreetly, the same garment becomes an everyday piece.
Second: saving on quality. A promotional gift is a statement about your company. A shirt that loses its shape after two washes makes a statement too — just not a good one.
Common questions
What is the cheapest worthwhile promotional gift?
The printed cotton bag. From around 140 gsm it is sturdy enough for real use, offers a large print area and lasts for years.
How big should the logo be?
For client gifts and staff clothing, small and discreet — 6–8 cm on the chest is enough. Large printing belongs on event and supporter items, where the artwork itself is the point.
Can we order several different items together?
Yes. Bags, caps and shirts can be combined in one order, using the same logo file and consistent placement.
Unsure what fits your occasion? Ask us — we will also tell you when an item would be the wrong choice.